We're asking
500+
blue-collar business owners one question.
What's real about AI —
and what's noise?
We're surveying trade businesses to find out what's actually working, cutting past the marketing, and turning the answers into plain, usable guidance. No pitch. No hype.
Early Signals · Preliminary
Here's what we're
hearing so far.
Based on responses collected to date. The full report lands once enough owners weigh in.
of the owners who've responded so far can't say whether an AI tool they tried actually saved them money.
That gap is the whole reason we started asking.
is roughly how many "AI-powered" tools get pitched to the average business owner we talked to.
Almost none of them explain what the tool actually does.
say they tried something, kept using it past a month, and would recommend it to another owner.
That's the number we're trying to move.
What We Do
Research first.
Opinions second.
We ask real trade business owners what actually happened when they tried AI — not what a vendor claims.
We pull the answers together and look for patterns across trades, tools, and business sizes.
One newsletter. Plain language. No pitch buried in every issue.
When something's worth trying, we say exactly how to start — no vague 'leverage AI' advice.
We call out marketing dressed up as innovation, by name when we can.
Your answers shape what gets covered next. This runs on real responses, not our guesses.
How It Works
Three steps.
No sales call.
You answer a few questions
About five minutes. What you've tried, what worked, what didn't, what you'd never touch again. No name required.
We look for the pattern
One answer is an anecdote. Hundreds of answers, sorted by trade and tool type, start to show what's actually true.
You get the plain version
Straight into the newsletter — what to try, what to skip, and why. No follow-up sales call.
"I don't know what's hype and what's actually going to help me."
Plumbing business owner, survey response
"Everyone is selling AI. Nobody is explaining it."
Roofing business owner, survey response
"I just want to know what to actually do on Monday morning."
HVAC business owner, survey response
Tell us what's
actually happening.
Your answers become the research. The research becomes the newsletter. Take the survey, or just get the plain-language version in your inbox.
No name required for the survey. Unsubscribe anytime from the newsletter.